Terry McArdle is a senior coach / consultant at the McArdle Ramerman Center. He has built a career helping progressive leaders create better results–from more-effective and joyful workplaces in a wide range of organizations. He has demonstrated that continuous improvement, system reinvention and storytelling are powerful tools for personal, team and organizational transformation.
At McArdle Ramerman, Terry applies 35 years of experience in small- and multinational business management and marketing to help bring his clients to breakthrough results through better communication, strategy, leadership and innovation. He has a deep interest in business strategy and workplace relationship assessment methodologies. He created McArdle Ramerman's “Presenter Transformation” curriculum and provides special instruction in the DISC instrument and the Balanced Scorecard for strategy.
Terry holds an MBA in general management from Syracuse University and an undergraduate degree in history from Binghamton University. He is a Balanced Scorecard Certified Graduate (Kaplan‐Norton); he is certified in the Innovation Strengths Preference Indicator, Lominger (Korn/Ferry) Voices 360° instrument and in TTI DISC. He has also received hundreds of hours of post-graduate training in management, communications and executive development / coaching. These include McArdle Ramerman’s Leadership Rising Senior Executive group and the Intensive Executive Coach Development program.
For a full CV, see Terry's LinkedIn profile.
Quantifying Vision
In his latest blog, Terry McArdle suggests that the newest thinking encourages quantified vision statements. He says:
We believe that the space between mission and vision is where strategy comes to life. Our mission statement tells us where we are now; our vision statement must lead us to the future. In our own next round of strategic planning, we’re going do something new. We plan to have a conversation about putting a number against our stretch goals and then placing it right in our vision....
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Focus
In his recent blog for Xerox, Terry addresses "focus." He writes: "Focus can be either fixed or shifting. Our sense of awareness and personal priorities rises and falls throughout the day; we find ourselves lost in deep attention to something that fascinates us or drives us. Then we’re off, our minds jack rabbiting in unexpected directions, hauling us along for the ride whether we like it or not.
"I submit that, within limits, we can enjoy that ride very much...."
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Saying more with less
In this blog, Terry points out a challenge in communication: saying less can bring the best outcome. He writes:
"Personal communications is a great leadership challenge. How can we best get our thinking across to others? Paradoxically, one answer lies in using fewer words. Trained writers are very aware of 'The Elements of Style,' by William Strunk and E.B. White. The first edition of this wise little guide appeared in 1918. Its most essential advice? 'Omit needless words.'
"I’m struck by irony as I write this..."
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