At the core of the BSC is an extraordinary single-page document created by your leadership team with our help. It’s called a “strategy map,” and an excerpt is shown above. In one page, the mission, vision and strategic objectives of the organization are offered in deceptively simple terms.

The most complex organizations discover, through the strategy map, how to tell their strategic story in less than 20 minutes. This leads to easier communication of the strategy and alignment of the entire organization to the job at hand.